Event Sponsorship Essay Example | Topics and Well Written Essays - 1750 words

Event Sponsorship - Essay ExampleThe patronizeship should dispatch into consideration the continuous storehouseing of the face and the value and goals that should be met. Commercialisations of events exact led to the compromise of set in event prudences and have led to failure in some events. The project proposal aims at evaluating the challenges faced by event managers in handling jockship. It also aims at coming up with cave in strategies to improve sponsorship.Event management is a task that has a long history. Today, various events are held. The events bleed from games, festivals, concerts, meetings to political rallies. Up to these days, events remain an important part of peoples culture and help social development of people. For their success, these events demand to be managed. In managing events, sponsorship is very important. It should be noted that managing events is expensive and needs funds. Sponsorship of an event is not plainly as way of raising funds for th e events, but it also entails marketing. The finding of sponsors, choice of sponsors and managing marketing and commercials should be an integral part of event management.Sponsors are important in event management. Good management of sponsors is absentminded in event management. It should be noted that events are very important elements to peoples culture. A successful event should send the required message or meet the desired goals (Allen, Bowdin, 2006, pp123). It should be noted that there are different categories of sponsors. Some sponsors are not propel by business while others are motivated by business and aim at marketing their products. In managing sponsors, some event management difference of opinion over the amount allocated to a certain sponsor and the recognition of the sponsor as a sponsor to an event. Poor management of sponsor could explain the conflict in events and the inability to sustain a sponsor for a long time. Lack of good sponsorship management also leads t o failure of some events.Research capitulumWhich and how important is the role of sponsorship in an event management contextAim and objectivesManaging a sustainable fund is a principle element of event management. Sponsors are the main sources of funding to an event and they should be rise managed. The management of sponsorship should ensure a sustainable fund and at the same time maintain the fairness of the event (Cornwell, Amis, 2005). The research will establish the problem encountered in managing sponsorships and come up with a interrupt way of managing the sponsors. The project will also establish things which people managing events can do to ensure sustainable fund for events.Literature reviewEvents are an integral part of communities. In the early days, every community of interests had its own events and activities. The events were great opportunities for social development and development of cultures. It was also a great opportunity for interaction, dialogue and develo pment of leaders (Berkowitz, 2008). In the past, the major activity had either cultural or religious creation and involved people from a given geographical region. Although cultural and religious events remain important today, events have taken different perspectives including people from various cultures and large geographical regions. Small events are not involving and their management is simple