Social media and Business Communication and Advertising Essay

Social media and Business Communication and Advertising - Essay standardThis paper illustrates that social media has become a major part of business promotion strategy. The trend in marketing and advertising is moving towards social media. Business marketing and promotion argon moving from the tralatitious media such as television and print media. The social media offers businesses, big and small, a prune of advantages that can be usable for the purposes of ensuring that the business benefits the most from its investment is marketing and promotion investments. Social media offers the business a range of services that are useful in business and brand promotion. To begin with, it can be useful as a way to give the customers a personalized communion platform. Businesses can respond to customers requests, queries, and communication on a one-on-one basis and this can be very useful in creating customer satisfaction. In this regard, social media offers a way for the business to be ab le to communicate on a personal level with the customers. However, being able to ingest advantage of the social media platform is not an abstemious fit for the businesses. Only those businesses that are able to come up with a well-laid social media strategy are able to benefit the most from the social media platform. In this case, businesses must be able to know how to take advantage of the social media to be able to take home the benefits. In fact, businesses that are unable or that refuse to take advantage of the social media end up suffering.